The Fine Art of Nose Riding in '61 A Lifestyle is Born Inspired by the art of nose riding, John Severson, the renowned surf artist and founder/publisher of Surfer magazine, coined the phrase and designed the logo "Toes on the Nose" for his Surfer Quarterly magazine back in '61. It was used for an editorial column titled "Toes on the Nose" depicting the classic maneuver. With the blessing from Surfer magazine, Toes on the Nose was established in 1992 in Laguna Beach, California with the mission to define its image through the definitive soul and style of longboarding. Today Toes on the Nose continues the tradition, catering to the surfer who wants the clean and classic style reflecting the simplicity of earlier times.