Rabbit Kekai rode his first wave in 1925. For more than seventy years the ocean has been his playground, his home and his own personal arena of excellence. He is an icon and mainstay in surfing's elite history. Rabbit obtained international notoriety in the newsreels of the 40's and 50's when the rest of the world was first introduced to men riding wooden planks in the pristine waters and surf of the Hawaiian Islands. His contest record is unparalleled and he is still winning contests around the globe.

His knowledge of the sea has made him a Master Waterman and he has successfully competed in paddleboard racing, tandem surfing, canoeing, outriggers and surfing contests. At 80, Rabbit is still one of the toughest competitors you'll ever face in a heat.

His life and exploits have made him an icon in the sport, but anyone who has ever met this man has found a truly humble and most generous person. Having long been considered the King of Hawaiian Surf Lore, Rabbit is the ultimate storyteller. He weaves stories of legendary surf and the people who mastered the sport.

He has traveled the globe many times over as the World's Greatest Ambassador for the sport of surfing. His influence has made him a living legend. The annual Toes on the Nose Rabbit Kekai Longboard Classic is our tribute to one of the true Kings of Surfing.