Our Story


Firmly embedded in California beach culture, Toes on the Nose has catered to adventure-loving, laid-back folk for over two decades. Our active lifestyle clothing company proudly boasts of our deep roots in surf history, owing the legendary logo design to the original publisher of Surfer Magazine John Severson. Our brand strives to preserve the spirit of a simpler time when the popularity of noseriding was at its peak.

Reflecting our authentic beach heritage, we craft clothing with a timeless look using premium fabrics, trims, and construction. With us, you'll find pieces that are comfortable and breathable while maintaining a durability that will last you years. Toes on the Nose maintains its two flagship stores in Laguna Beach and Huntington Beach and showcases its quality products worldwide in boutiques, sports stores and luxury resorts, as well as online.

Because we consider ourselves more than just a brand, we dive a bit deeper and support our community by sponsoring musicians and athletes. Our ambassadors range from watermen, artists, paramedics, teachers, and everything in between. We go way beyond clothing. We're an attitude, a culture, and a lifestyle. Above all else, we're a family.

 Flagship Retail Stores

Toes on the Nose is proud to feature 2 flagship stores. One in the seaside resort and artist community of Laguna Beach and the other in “surf city” at the Hyatt Regency Huntington Beach Resort and Spa.


949-494-4988 | Manager: Vanessa 
laguna shop




Adventure Hyatt 
21500 Pacific Coast Hwy, Huntington Beach, CA 92648
Manager: Ben